CASE STUDY
20% reduction in customer complaints.

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Experiencing a rise in customer complaints and churn? Are customer support channels unable to satisfy customer demands?

P_Telecommunications provider improves net promoter score by 53%_AUG2023_inside

Download this case study to learn:

In this case study discover how a customer remediation model:

  • Decreased customer complaints by 20%
  • Reduced case management activity by 70%
  • Improved average handling times by 22%
  • Increase net promoter score (NPS) by 53%
  • Reduced customer transfer rates by 83%
  • Exceeded sales performance targets by up to 103%.


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BBQs Galore redesigned operations resulted in 40,000 hours of time saved

labour cost

Labour cost savings grew at a 7.8% CAGR over three years

inbounc contact volumes

Inbound contact volumes
reduced by 34%

46,300 labour hours

43,600 labour hours saved annually.

THE CLIENT

BBQs Galore is a leading Australian retailer of outdoor furniture, BBQs and related accessories.

THE CHALLENGE

Struggling to keep up with market changes, BBQs Galore wanted to completely redesign their operational processes through more cost-efficient, digital workforce solutions.

THE SOLUTION

Probe CX was engaged to complete a full assessment of digitisation opportunities across several departments. At the end of this assessment, the following recommendations were made across four key operational areas:

IN-STORE OPERATIONS

  • Re-routing of all inbound calls from in-store to their contact centre to allow for more time to be spent improving the in-store customer experience. It also enables warranty claims and product enquiries to be managed in a standardised way.
  • In-store receipting automation for goods coming from their distribution centre to allow for immediate communication with internal systems to increase inventory management accuracy.
  • Automation of communication for customer lay-by products to provide customers with an option to arrange home delivery services to decrease lay-by stock held in store.
  • Implementation of automation for customer payment installments to decrease the chance of products not getting paid for and picked up after their initial deposit.

FULFILLMENT OPERATIONS

  • Deployment of an inventory management system for all franchisees to make their inventory reliable and available online to ensure real-time inventory analysis
  • Providing checks within internal interfaces to increase the reliability of inventory and reduce the chances of missed sales due to incorrect stock levels.

CONTACT CENTRE OPERATIONS

  • Incorporating a sales channel for their contact centre to increase revenue.
  • Implementing an order and parts tracking system to reduce cancellations.
  • Creation of an online technical information forum to decrease contacts about technical issues or product use.

SHARED SERVICES OPERATIONS

  • Documented accounts payable and receivable processes and implemented image scanning technology with predefined rules for invoice processing.
  • Established an offshore shared service centre covering finance and accounting, IT, finance, marketing and content support.
  • Reduced labour costs by transitioning onshore roles to offshore positions: three accounts payable officers, one accounts receivable officer and a team leader.

THE RESULT

Once the recommendations were rolled out for BBQs Galore, the following results were achieved:

labour cost
Labour cost savings grew at a
7.8% CAGR over three years
inbounc contact volumes
A reduction in inbound
contact volumes by 34%
46,300 labour hours
Labour cost savings of
43,600 hours annually.