Avik Choudhuri

Group Executive, Growth Avik Choudhuri, as the Group Executive, Growth at Probe CX, brings over 16 years of experience in the contact centre industry to drive business growth for clients through the use of cutting-edge technology. Avik has earned a reputation for developing high-performing teams that operate across multiple geographies and, most importantly, help their clients build more profitable businesses.

Featured Blog

How AI will make CX more human

20 Sep 2024

Discover how AI is transforming CX at Probe Group, blending digital technology with human touch to enhance interactions, streamline processes and..

8 principles of customer experience

24 Nov 2021

Building and implementing a CX strategy takes time. Embracing the following principles is a key step towards enhancing CX within your organisation...

What is hyper-personalisation?

17 Nov 2021

Businesses are embracing a concept that is supercharging the art of customer service – hyper personalisation…

How to create a quality business case for RPA

10 Nov 2021

We explain how you can create a quality business case and convince your leadership team that it's time to invest in RPA technology. Read more.

The ultimate guide to RPA lifecycle deployment

27 Oct 2021

There are multiple steps involved in deploying RPA. Read our overview of each step and how to prepare your business for this powerful new technology here.

RPA vs cognitive automation

13 Oct 2021

Discover the differences between cognitive automation and robotic process automation, to help you choose which is right for your business.

How to prioritise processes to automate

08 Oct 2021

Find out how you can prioritise your process automation projects in order to deliver value, reduce operational costs and improve productivity.

What is an intelligent virtual agent?

06 Sep 2021

IVAs are powered by cognitive process automation and nature language understanding. Learn more about intelligent virtual assistants in this blog here.

The ultimate list of digital transformation statistics

12 May 2021

The ultimate list of Digital transformation statistics for businesses operating in a post-Covid market.

Telcos, customer care and adapting to a COVID environment

26 Jan 2021

This blog explores the challenges faced by Australian telcos during COVID-19 and strategies they are implementing to meet those challenges head-on.

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Avik Choudhuri

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